THE TRUE COST

$13.64. That’s how much it costs to make a tee if the factories don’t pollute the rivers and the workers get paid fairly. If we sold tees for $13.64, we’d go out of business because we’re not including our cost of doing business. But we did it for a limited time to uncover the truth. We wore that cost, because normally it’s the people at the start of the supply chain that have to.

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ETHOS

The Road makes decent-looking basics for basically decent people. We treat our workers well, use material that won’t wreck the planet and make clothes that last.