THIS IS THE PRICE
Want to know how much it costs us to make a tee? It’s $13.64. If you want the farmers and millers who grow the cotton to be healthy and happy; if you want its makers to get sick leave and a retirement pension; if you don’t want it’s dye to poison any rivers, a tee costs $13.64.
WHAT IT TAKES
That’s what it takes to grow it, mill it, weave it, dye it, cut it, sew it and ship it the right way. $13.64 is before anyone at The Road gets paid. Not the designer. Not the person who built the website. Not the person who’s writing this right now. $13.64 is the absolute floor price on ethics.
WEAR THE COST
If we sold you tee shirts for $13.64, we’d go out of business. But we did it for a limited time to uncover the truth. We wore that cost, because normally, it’s the people at the start of the supply chain that have to.
