THIS IS THE PRICE

Want to know how much it costs us to make a tee? It’s $13.64. If you want the farmers and millers who grow the cotton to be healthy and happy; if you want its makers to get sick leave and a retirement pension; if you don’t want it’s dye to poison any rivers, a tee costs $13.64.

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WHAT IT TAKES

That’s what it takes to grow it, mill it, weave it, dye it, cut it, sew it and ship it the right way. $13.64 is before anyone at The Road gets paid. Not the designer. Not the person who built the website. Not the person who’s writing this right now. $13.64 is the absolute floor price on ethics.

WEAR THE COST

If we sold you tee shirts for $13.64, we’d go out of business. But we did it for a limited time to uncover the truth. We wore that cost, because normally, it’s the people at the start of the supply chain that have to.

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WHO PAYS

If you ever see a tee shirt for this price again, we promise you it’s not the designer, or the person who built the website, or the person who wrote the product description that didn’t get paid. It’s the grower, it’s the sewer, it’s the kid who drank the water in the river the tee shirt poisoned.

ETHICS ARE NOT A LUXURY, BUT GOOD VALUES DON’T COME CHEAP.

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